GAMIFIED EDUCATIONAL PLATFORM FOR B2C LOYALTY GROWTH
The educational and engagement platform designed to power brand storytelling, boost retailer motivation, and fuel sales through innovative gamification. Platform deliver impactful product information, engage retail partners, and drive powerful promotional campaigns that elevate brand’s reach and influence.

  • Industry

    EdTech, Loyalty Program, Retail, B2C

  • Market

    EMEA (Ireland, Hungary, Belarus)

  • Technology

    Web platform (PWA), Native Mobile App
    Languages: ReactJS, Swift, Kotlin

  • Team

    20 members including Tech Lead, Fullstack/ Backend/ Frontend/ Mobile engineers, QA specialists, UX/UI designer, Analytic, Content creators and managers

Key Achievements

  • 1
    0-1 product launch
    Successfully launched a loyalty and educational platform across 3 countries in the EMEA region (Ireland, Hungary, Belarus) within 3 months and on budget, collaborating with cross-functional teams to expand customer retention efforts in key markets.
  • 2
    User Acquisition
    Grew the user base to 12,000 tobacco retail employees with a 76% acquisition rate through targeted campaigns and optimized onboarding, boosting brand engagement and expanding market reach.
  • 3
    User Engagement
    Achieved 46% active user engagement, with users completing at least three actions monthly by implementing in-app engagement strategies, which enhanced customer loyalty and platform utilization.
  • 4
    Business Impact
    Drove a 16% increase in product sales within the first year by refining promotional strategies and tracking performance metrics, resulting in improved seller performance and revenue growth.

My Role as a Product Manager

  • Pre-Launch
    • Collaborate with key stakeholders (marketing, sales, legal, partners department, brand managers, etc.) to align on goals, timelines, budget and expectations.
    • Present and refine product plans based on feedback from leadership and cross-functional teams.
    • Create and manage a product roadmap, ensuring that priorities are clear and timelines are realistic.
    • Write detailed product requirements and specifications, including user stories, acceptance criteria, and wireframes.
    • Collaborate closely with design and engineering teams to ensure technical feasibility and alignment with the user experience.
    • Conduct focus groups, beta testing, and prototype testing to validate product concepts with real users.
    • Gather feedback to refine features and address potential pain points before launch.
    • Identify potential risks associated with the product launch, including technical and operational risks.
    • Define key performance indicators (KPIs) and success metrics for launch.
  • Launch
    • Create product documentation and FAQs to ensure all teams are aligned and informed.
    • Organize training sessions for customer support, sales, and other teams on product features and messaging.
    • Collaborate with partners department to announce the product launch.
    • Coordinate with engineering to monitor the product’s technical launch, ensuring there are no critical issues.
    • Oversee last-minute testing and quality assurance checks, and address any issues that arise in real time.
    • Analyze early user feedback and sentiment to quickly address any product pain points or bugs.
  • Post-Launch
    • Prioritize post-launch improvements and bug fixes based on user feedback and impact.
    • Create and present post-launch reports summarizing achievements, key learnings, and areas for improvement.
    • Track product performance against success metrics (user acquisition, engagement, retention).
    • Actively gather feedback from users and internal teams through surveys, reviews, and customer interviews to understand user experiences.
    • Identify areas for feature enhancement based on usage data, feedback, and market updates.
    • Work with the development team to release iterative updates and new features as needed.
    • Communicate insights and next steps to stakeholders, leveraging data to inform future product strategies.
    • Reassess the product roadmap based on the initial post-launch period.
Outstanding Features
Manageable Reward System
Developed and implemented a manageable rewards system that awarded retailers points for sales achievements and promotional participation, resulting in increased retailer engagement and a boost in sales within the first quarter.
E-signature
Implemented DocuSign e-signature functionality to streamline enrollment processes, improving security and increasing efficiency, which reduced processing time and minimized errors for a more seamless user experience.
Receipt OCR
Integrated OCR technology for receipt processing in a new product promo, simplifying user participation and increasing sales conversions.
Sales Simulator
Developed a tool for retailers to simulate sales scenarios, enabling strategic planning and improving sales effectiveness.
Geolocation check-in
Implemented geolocation check-in to verify retailer location accuracy, enhancing promotion tracking and visit reliability.
Analytic Dashboards
Developed an analytics dashboard with an admin panel for real-time monitoring of user behavior, enabling swift content and strategy adjustments.
Product Overview

In order to achieve all the goals we decided to build a custom training, motivation and loyalty platform. The solution consisted of 5 different groups of modules, each responsible for a different aspect in solving the overall task
Education Block

Basic module for delivering, testing, and reinforcing the information learned: Knowledge Base, Interactive Articles, Quizzes, Product Cards, and Sales Simulator.


This set of modules allows you to introduce users to both general brand information and specific brand products – and immediately test their knowledge.

Loyalty Block

To increase user loyalty and increase their LTV, we added the ability to flexibly target content to different user segments on the platform based on their characteristics.


In addition, the set-up included a two-channel Chat: a channel for information and feedback from users.

Achievement module (virtual badges) and branded mini-games were also added to make learning fun and varied, increasing user loyalty to the platform and company brands.

Sales Incentive Block

A set of business modules, which are responsible for driving and monitoring sales.


These include the Progress Bar, Leaderboard and Challenge modules, which allow users to visually see their sales progress and, if necessary, further incentivize them to increase their activity.

Reward System Block

Rewards for successful interaction with the platform content + good sales performance are implemented in the Bonus Shop and Lottery modules.

The former is a virtual gift shop (both digital and real), which can be obtained in exchange for points earned on the platform.

The Lottery is a reward mechanic that involves earning extra bonus points by betting a portion of the points you’ve already earned to win.

Analytics block

In order to enable Сlient managers and Connect support team to monitor user behaviour 24/7 and make quick content adjustments across the entire base or to specific target groups as needed, an Admin panel with analytics dashboards displaying all key metrics has been integrated into the starter pack.

Made on
Tilda