WINE MARKETPLACE AND EXPERIENCE
The ultimate online marketplace redefining wine experiences. By connecting independent wineries, wine experts, and enthusiasts, product offers exclusive wines delivered straight from the source. With virtual tastings and effortless event planning for both personal and corporate gatherings it brings the world of wine to the door.

  • Industry

    FoodTech, E-commerce, Beverages, B2C

  • Market and Funding

    United States
    Private Equity Owner: Eldridge

  • Technology

    Web platform
    Languages: NX, Angular, NodeJs

  • Team

    12 members including Tech Lead, Backend/ Frontend engineers, QA specialists, UX/UI designer, Product Manager Associate

Key Achievements

  • 1
    Business Impact
    Achieved an 8x revenue increase in just 3 months by developing a regulatory-compliant wine marketplace, enhancing market presence and customer trust.
  • 2
    Leadership
    Led a one-day internal hackathon that generated 15 innovative solutions, with 30% successfully implemented within 2 months, fostering a culture of creativity and collaboration.
  • 3
    Stakeholder Management
    Improved response times by 40% and enhanced overall transparency and efficiency by building a comprehensive Help Center (Atlassian-based) for stakeholders, ensuring easy access to information and support.
  • 4
    Mentoring
    Facilitated a successful career shift from QA to Product Manager by providing mentorship and guidance throughout the 6-month transition, resulting in a confident and capable product leader.

My Role as a Product Manager

  • Pre-Launch
    • Map out industry trends, customer preferences, and consumer pain points specific to online wine purchasing, leveraging insights to drive product vision and positioning.
    • Develop and prioritize features that align with the product’s vision of providing a unique, high-quality experience for independent wineries and enthusiasts.
    • Lead alignment meetings with stakeholders, including marketing, and customer support teams, to define objectives, milestones, and timelines.
    • Leverage your expertise in building transparency (Help Center development) to create a centralized idea-tracking system.
    • Collaborate with UX designers to conduct usability testing and gather feedback on key features like product catalog layout and checkout process.
    • Use feedback loops to refine the user journey, ensuring it resonates with users.
  • Launch
    • Create product documentation and FAQs to ensure all teams are aligned and informed.
    • Organize training sessions for customer support, sales, and other teams on product features and messaging.
    • Collaborate with partners department to announce the product launch.
    • Coordinate with engineering to monitor the product’s technical launch, ensuring there are no critical issues.
    • Oversee last-minute testing and quality assurance checks, and address any issues that arise in real time.
    • Analyze early user feedback and sentiment to quickly address any product pain points or bugs.
    • Prepare and distribute Release Notes for internal use.
  • Post-Launch
    • Analyze user behavior and engagement metrics to identify patterns, such as popular wines, peak usage times, and virtual tasting preferences.
    • Prioritize product updates that enhance user experience, focusing on feedback from the most engaged segments of the user base.
    • Evaluate additional revenue opportunities, like memberships or gift cards, to drive continued growth.
    • Refine product goals and adjust KPIs to align with longer-term strategic objectives, ensuring continuous improvement.
    • Reassess the product roadmap based on the initial post-launch period.
Outstanding Features
Wine Marketplace

Launched an online platform for
buying, selling, and exploring
diverse wines.
Custom Checkout

Designed a customized checkout process due US regulations experience
Algolia-based Search and Filter
Led Algolia API integration and setup indexes for products
Gift Cards

Introduced gift cards to expand purchasing options for customers
Made on
Tilda